AI staffing for revenue teams

Hire your AI revenue crew.

Maya runs the outbound. Sofia answers the inbound. Both work inside the tools you already pay for - GHL, Instantly, calendars, Slack - so the leads you already paid for stop falling through the cracks.

Faster reply Sofia catches inbound the second it arrives - weekends and after hours included.
Daily outbound Maya runs research, personalization, and reactivation every single workday.
Your stack, not ours Runs inside GHL, Instantly, calendars, and Slack. No new dashboard to learn.

The actual constraint

You already paid for the leads. The leak is everything after the click.

Helmlane hires the AI employee who fixes the leak. One role, one number, trained for your business, deployed into the channels you already use. No new dashboard. No prompt engineering. No team-wide rollout meeting.

This is software, not a staffing agency. Helmlane is an AI workforce platform with managed implementation, not employment placement and not an employer-of-record. The "employee" framing describes how the AI is trained, deployed, and managed.

Speed-to-lead is killing your CAC. A lead that waits hours for a reply rarely buys. Most teams cannot hit five minutes during business hours, and after-hours leads vanish entirely.
Closers spend the day on junior work. Updating CRM. Chasing replies. Writing the same follow-up for the tenth time. Your most expensive humans are doing the cheapest work in the funnel.
Half the leads you paid for never get worked twice. No-shows are not followed up. Old leads are not reactivated. Quiet pipeline is not resurrected. LTV leaks out the back faster than it comes in.

Available now

Start with the two roles closest to revenue.

Maya creates the conversations. Sofia answers them. Both ship today on top of your existing GHL, Instantly, and calendar stack - and every customer-facing message goes through your approval until the work has earned the right to send on its own.

Available now

AI Outbound Growth Rep

Maya

Runs outbound every day. Finds the right accounts, writes the first touch grounded in real research, handles the reply, and books the meeting - all from inside the channels you already use.

  • Cold email, LinkedIn, SMS, and old-lead reactivation
  • Real prospect research, not first-name token insertion
  • Reply classification, approval-gated draft, booked meeting
Available now

AI Inbound Revenue Rep

Sofia

Catches every inbound lead the moment it arrives - 2pm, 2am, weekends, holidays. Qualifies it, drafts the response for your approval, books the meeting, and recovers the no-show without anyone on your team having to remember to follow up.

  • Website chat, SMS, email, WhatsApp, and GHL conversations
  • Missed-call recovery and after-hours response
  • Booking, reminders, reschedules, and no-show recovery

The next three crew members are in training.

Maya and Sofia ship today. Quinn, Lifecycle Campaigns, and Clara are being trained against real client scenarios right now - and they join the crew the moment their numbers hold up the way Sofia's do.

In training

Quinn - AI Sales Copilot

Learning the closer's playbook now: pre-call briefs, objection notes, live call summaries, follow-up drafts, and CRM hygiene - so your closers spend the day in conversations instead of typing.

Coming next

Luna - Lifecycle Campaigns

One named campaign operator for the LTV side: reviews, referrals, reactivation, winbacks, seasonal offers, and post-purchase expansion. Joins the crew right after Sofia's first wave of clients.

In safety review

Clara - Support Triage

Narrow FAQ, ticket routing, status updates, and escalation summaries. Customer-facing replies are the highest-risk surface in the whole crew, so Clara graduates last - the day the safety bar clears.

How the crew works together

A connected revenue system, not scattered chatbots.

Maya brings the lead in. Sofia closes the gap to a booked meeting. Both are coordinated by one Crew Manager and one audit trail - not six dashboards and six Slack apps fighting for the owner's attention.

1

Maya starts conversations

Builds the list, researches the account, writes the first touch, and handles the reply across email, LinkedIn, and SMS.

2

Sofia books

Catches the inbound the moment it lands, qualifies, books the meeting, and chases the no-show across chat, SMS, WhatsApp, and email.

3

Crew Manager routes

One Slack ingress for owner commands. One approval queue. One audit log. No agent-to-agent noise, no parallel control planes.

4

Roadmap roles extend

Quinn, Lifecycle Campaigns, and Clara plug into the same kernel once Maya and Sofia have produced clean numbers inside a real client account.

For agencies

Sell AI employees without becoming a software company.

Your agency already owns the client relationship, the CRM, and the outreach stack. Helmlane slots a trained AI employee into each client account - branded under your offer, billed at your margin, deployed inside the GHL workspace they already pay for.

GHL is the workspace, not the ceiling. Maya and Sofia work inside GoHighLevel for the clients who live there, then also reach into Instantly, LinkedIn tools, calendars, and Slack. Sell across the agency stack, not just inside one tool.
Self-hosted and bring-your-own key. Deploy on your own infra. Use your own OpenAI or Anthropic key. No platform markup on model spend, no shared multi-tenant data, no per-message reseller tax on your client invoices.
Charge per client, per AI employee. Maya for outbound retainers. Sofia for inbound retainers. Both for full-funnel accounts. Pricing scales the way agencies already price seats - and the value is tied to a constraint your client can name.

For local businesses

Recover revenue from leads you already paid for.

Clinics, contractors, med spas, gyms, legal intake, education, local services. The easiest revenue is almost always in faster response, better follow-up, and fewer missed appointments. Sofia handles that work from day one - your team keeps doing the human-only work.

Missed-call and after-hours recovery. Sofia answers the moment a lead messages, captures the details, books the appointment, and updates the CRM - even when the office is closed and your team is home.
No-show and follow-up discipline. Appointment reminders before. No-show recovery after. Reactivation of the lead from six weeks ago who went quiet. Every paid lead gets worked twice.
Reviews and repeat revenue, on the roadmap. The Lifecycle Campaigns role kit will turn satisfied customers into reviews, referrals, and repeat purchases - shipped once Sofia has produced clean revenue numbers worth replicating.

The measurement mechanism

We do not sell AI. We sell one measurable business improvement.

Every pilot picks one KPI tied to CAC or LTV - booked calls, cost per appointment, missed-call recovery, no-show rate, recovered leads, retained revenue. We baseline, deploy, measure, and adjust. Pilot-level performance terms live inside the proposal so they can be fitted to your numbers, not promised on a website.

1 Baseline the leak Thirty days of your real numbers: lead volume, speed-to-lead, booking rate, show rate, close rate, follow-up coverage, no-show rate.
2 Place the AI employee Maya or Sofia (or both) deployed into your existing CRM, inbox, outreach stack, calendar, and Slack. Approval-first by default.
3 Measure the KPI One number, one direction: booked calls, cost per booked appointment, recovered leads, response time, no-show rate, or retained revenue.
4 Adjust the role If the KPI is not moving inside thirty days, the employee returns to probation: new prompts, new approval rules, new playbook. The pilot continues.

helmlane.com

Start with one AI employee, then build the crew.

Book a thirty-minute Growth Audit. We pick one constraint together - outbound pipeline or inbound capture - and decide whether Maya, Sofia, or both belong in your stack. No deck. No software demo. One honest conversation about where revenue is leaking and what it would take to plug it.